Meet the The Factory Fitness and Nutrition team

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Matt Zielinski

Owner and Head Coach

Matt Zielinski isn’t just a coach—he’s the coach who gets it. As the owner of The Factory Fitness and Nutrition, Matt has built a space where people come to break free from discomfort and rediscover their confidence. With over a decade of experience and an insatiable drive to learn, Matt’s approach goes beyond surface-level solutions. He’s not here to give you cookie-cutter plans or quick fixes—because real change requires so much more than just fitness.

Matt’s coaching bridges the gap between health, fitness, and life itself. He understands that true progress means addressing not just how you move, but how you think, recover, and adapt. It’s about mindset. It’s about behavior. It’s about creating lasting change.

Rooted in a lifelong passion for helping people reclaim their active lives, Matt thrives on seeing his clients do the things they once thought were out of reach—whether that’s playing with their kids, running pain-free, or building strength they never thought possible. Backed by years of studying and learning from industry leaders, Matt brings a holistic approach to his coaching. His method combines the best of strength and conditioning, movement education, and psychology to guide clients toward sustainable, life-changing results.

If you’re ready to break free from discomfort, build real confidence, and create a life without limits, Matt’s your guy. With him, it’s not just fitness—it’s a complete transformation.

Sorcha Roantree

Co. Owner, Nutrition and Mindset Coach

Sorcha isn’t just a coach—she’s the heart and soul of what it means to truly understand and support others on their journey. As the co-owner of The Factory Fitness and Nutrition, Sorcha brings unmatched empathy, compassion, and intelligence to everything she does. Her mission? To help people not just change how they eat, but to completely transform their relationship with food, their mindset, and ultimately, their lives.

A relentless learner, Sorcha has been studying with the best in the fields of mindset and nutrition to deliver coaching that goes far beyond meal plans and calories. Her approach dives deep into behavior change—the habits, emotions, and thought patterns that drive our actions—creating the foundation for real, lasting transformation.

For Sorcha, it’s never just about what’s on the plate. It’s about understanding the “why” behind the choices we make, and helping clients build the tools they need to achieve their goals—not just temporarily, but for the long run. She’s not here to tell you what to do; she’s here to guide, empower, and support you every step of the way.

If you’re ready to stop chasing quick fixes and start building the mindset and habits that will take you where you truly want to be, Sorcha is your coach. With her, it’s not just about nutrition—it’s about creating the life you deserve.

Shane Molloy

Personal Trainer

Bio coming soon

Merlin Veilberg

Personal Trainer

Merlin is proof that age is just a number when it comes to making a big impact. As a young coach with limitless potential, Merlin combines intelligence, ambition, and a down-to-earth approach to guide her clients toward success. She’s not just here to help you move better; she’s here to listen, support, and make sure you’re always heading in the right direction.

An avid learner, Merlin is constantly sharpening her skills to bring her clients the best possible coaching. Whether it’s through movement, mindset, or simply being a supportive guide, she ensures every session is built around her clients’ unique needs and goals.

Beyond the gym, Merlin thrives in nature. Whether she’s hiking, plunging into cold water, or spending time with her beloved dog, her love for the outdoors keeps her grounded and connected to what truly matters.

With her sharp mind, warm humor, and genuine care, Merlin is the kind of coach who makes the journey as rewarding as the destination.



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